Feel the bond between the organic and the asphalt. The human and the machine. The Gravitysoul 3100 is the first inspired sports shoe specifically designed for the extreme sport of street luge. When all braking and turning are controlled through contact with the road, a secure fit is essential. One continuous loop of braided aircraft wire laces the shoe to the perfect fit. Essentially one large interchangeable brake pad with studied turning contact points that wrap around the sides. At blistering speeds, an inch off the ground, feel the bond.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new become threatening, the old reassuring. – Paul Rand